The movielens datasets: History and context

FM Harper, JA Konstan - Acm transactions on interactive intelligent …, 2015‏ - dl.acm.org
The MovieLens datasets are widely used in education, research, and industry. They are
downloaded hundreds of thousands of times each year, reflecting their use in popular press …

Applying consumer-based brand equity in luxury hotel branding

MT Liu, IKA Wong, TH Tseng, AWY Chang… - Journal of business …, 2017‏ - Elsevier
This study examines the effects of consumer-based brand equity (CBBE) components (ie,
brand loyalty, brand awareness, perceived quality, and brand image) of luxury hotel brands …

Consumer psychology

AM Tybout, N Artz - Annual review of psychology, 1994‏ - search.proquest.com
CONSUMER PSYCHOLOGY Page 1 Annu. Rev. Psychol. 1994. 45:131—69 Copyright © 1994
by Annual Reviews Inc. All rights reserved CONSUMER PSYCHOLOGY Alice M. Tybout Kellogg …

[HTML][HTML] Effective entrepreneurial marketing on Facebook–A longitudinal study

M Fink, M Koller, J Gartner, A Floh, R Harms - Journal of business research, 2020‏ - Elsevier
Social media offers a myriad of opportunities for entrepreneurial marketing strategies that
leverage the power of communities, especially when they are combined with traditional …

A dynamic process model of service quality: from expectations to behavioral intentions

W Boulding, A Kalra, R Staelin… - Journal of marketing …, 1993‏ - journals.sagepub.com
Relying on a Bayesian-like framework, the authors develop a behavioral process model of
perceived service quality. Perceptions of the dimensions of service quality are viewed to be …

Does doing good always lead to doing better? Consumer reactions to corporate social responsibility

S Sen, CB Bhattacharya - Journal of marketing Research, 2001‏ - journals.sagepub.com
In the face of marketplace polls that attest to the increasing influence of corporate social
responsibility (CSR) on consumers' purchase behavior, this article examines when, how …

The company and the product: Corporate associations and consumer product responses

TJ Brown, PA Dacin - Journal of marketing, 1997‏ - journals.sagepub.com
Although brand theorists suggest that what a person knows about a company (ie, corporate
associations) can influence perceptions of the company's products, little systematic research …

Constructive consumer choice processes

JR Bettman, MF Luce, JW Payne - Journal of consumer …, 1998‏ - academic.oup.com
Consumer decision making has been a focal interest in consumer research, and
consideration of current marketplace trends (eg, technological change, an information …

Choice in context: Tradeoff contrast and extremeness aversion

I Simonson, A Tversky - Journal of marketing research, 1992‏ - journals.sagepub.com
Consumer choice is often influenced by the context, defined by the set of alternatives under
consideration. Two hypotheses about the effect of context on choice are proposed. The first …

Is a company known by the company it keeps? Assessing the spillover effects of brand alliances on consumer brand attitudes

BL Simonin, JA Ruth - Journal of marketing research, 1998‏ - journals.sagepub.com
The authors examine the growing and pervasive phenomenon of brand alliances as they
affect consumers' brand attitudes. The results of the main study (n= 350) and two replication …