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The movielens datasets: History and context
The MovieLens datasets are widely used in education, research, and industry. They are
downloaded hundreds of thousands of times each year, reflecting their use in popular press …
downloaded hundreds of thousands of times each year, reflecting their use in popular press …
Applying consumer-based brand equity in luxury hotel branding
This study examines the effects of consumer-based brand equity (CBBE) components (ie,
brand loyalty, brand awareness, perceived quality, and brand image) of luxury hotel brands …
brand loyalty, brand awareness, perceived quality, and brand image) of luxury hotel brands …
Consumer psychology
CONSUMER PSYCHOLOGY Page 1 Annu. Rev. Psychol. 1994. 45:131—69 Copyright © 1994
by Annual Reviews Inc. All rights reserved CONSUMER PSYCHOLOGY Alice M. Tybout Kellogg …
by Annual Reviews Inc. All rights reserved CONSUMER PSYCHOLOGY Alice M. Tybout Kellogg …
[HTML][HTML] Effective entrepreneurial marketing on Facebook–A longitudinal study
Social media offers a myriad of opportunities for entrepreneurial marketing strategies that
leverage the power of communities, especially when they are combined with traditional …
leverage the power of communities, especially when they are combined with traditional …
A dynamic process model of service quality: from expectations to behavioral intentions
Relying on a Bayesian-like framework, the authors develop a behavioral process model of
perceived service quality. Perceptions of the dimensions of service quality are viewed to be …
perceived service quality. Perceptions of the dimensions of service quality are viewed to be …
Does doing good always lead to doing better? Consumer reactions to corporate social responsibility
In the face of marketplace polls that attest to the increasing influence of corporate social
responsibility (CSR) on consumers' purchase behavior, this article examines when, how …
responsibility (CSR) on consumers' purchase behavior, this article examines when, how …
The company and the product: Corporate associations and consumer product responses
Although brand theorists suggest that what a person knows about a company (ie, corporate
associations) can influence perceptions of the company's products, little systematic research …
associations) can influence perceptions of the company's products, little systematic research …
Constructive consumer choice processes
Consumer decision making has been a focal interest in consumer research, and
consideration of current marketplace trends (eg, technological change, an information …
consideration of current marketplace trends (eg, technological change, an information …
Choice in context: Tradeoff contrast and extremeness aversion
Consumer choice is often influenced by the context, defined by the set of alternatives under
consideration. Two hypotheses about the effect of context on choice are proposed. The first …
consideration. Two hypotheses about the effect of context on choice are proposed. The first …
Is a company known by the company it keeps? Assessing the spillover effects of brand alliances on consumer brand attitudes
The authors examine the growing and pervasive phenomenon of brand alliances as they
affect consumers' brand attitudes. The results of the main study (n= 350) and two replication …
affect consumers' brand attitudes. The results of the main study (n= 350) and two replication …