While entrepreneurial orientation (EO) in nonprofit organizations (NPOs) is often considered
as another business‐like behavior, the present systematic literature review changes this …

Nonprofit sectors account for a small but significant share of most major economies globally,
and the marketing and fundraising activities of organisations operating in this sector are of …

Artificial intelligence and metaverse are gaining attention for revolutionizing the fundraising
environment to overcome space, labor, and time shortages. However, the discussion on the …

This study develops and validates a comprehensive mechanism for evaluating the effect of
zakat (obligatory alms‐giving) on reducing poverty and attaining some of the prominent …

This study aimed to verify the effects that the factors which constitute the brand orientation
exert on the attitude toward charity and the donation intention. A model capable of indicating …

Abstract Peer-to-peer (P2P) rental service platforms—ie, platforms where owners of private
possessions (eg, houses) lend them to other people—often deliver appeals that encourage …

Problem definition: Although in-kind donations contribute to charity's triple bottom line (ie,
generating additional revenue for the charity, contributing to social welfare, and reducing …

In the context of an emerging economy, this study aims to identify the factors that shape non-
profit brand orientation (NBO). It also seeks to identify the main antecedents, outcomes, and …

This paper examines the phenomenon of strategic donation (including fundraising and
intention to donate) through the lens of value co-creation before and after the outbreak of the …

Nonprofit organizations today face the challenges in terms of not only attracting the largest
number of donors, but also develo** effective strategies capable of targeting the right …