Purpose The purpose of this paper is to investigate the moderating effect of homophily
between trust in social media influencers (SMIs) and credibility of the post in influencer …

Considering the expanding e-commerce in the social media landscape and the increasing
importance of brand management in the online sphere, our primary goal was to …

Purpose The purpose of this study is to propose and test an extended theory of planned
behavior model to explain the significance of social media influencers' credibility, social …

Purpose The unethical use of natural resources is contributing to the increasing
environmental degradation. The depleting environment poses a threat to the sustainability of …

Assessing the mediating role of organizational justice between the responsible leadership and
employee turnover intention in health-care sector | Emerald Insight Books and journals Case …

Purpose This study aims to propose a double-mediation effect of organizational justice and
affective commitment (AC) through which responsible leadership (RL) influences to reduce …

Purpose This article examines the impact of banks' corporate social responsibility
communication through social media (CSR-S), electronic word of mouth (eWOM), and brand …

The paradigm of social media-driven advertising has experienced a huge transformation in
predicting consumers' behavioral intentions in recent years. To shed light on the interaction …

Purpose This paper aims to illustrate the impact of brand love on customers' purchase
intention in the presence of store aesthetics, store price image and customers' demographic …

The deteriorating environment necessitates immediate remedial measures to preserve life
forms in their natural state. There is an urgent need to regulate anthropogenic activities. This …