BACKGROUND 0001 Increasingly, advertising is being integrated with online content, and
vice versa. Online audiences are demanding free content or at least content delivered at …

6, 016, 475 A 6, 041, 311 A 6, 049, 777 A 6, 070, 133 A 6, 112, 186 A 6, 202, 058 B1 6, 240,
407 B1 6, 327, 590 B1 6, 334, 124 B1 6, 418, 448 B1 6, 438, 579 B1 6, 493, 703 B1 6, 502 …

Systems and methods for predicting content performance with interest data include receiving
a content selection request that includes a client identifier. One or more topical interest …

Methods, apparatus, systems and articles of manufacture are disclosed to store first
impression counts of first media impressions corresponding to panelists in a population that …

Methods, apparatus, systems, and articles of manufacture are disclosed to generate
synthetic respondent level data. An example apparatus includes: a comparator to compare a …

Example methods, apparatus, and articles of manufacture are disclosed to estimate
population reach. An example apparatus includes an association controller to generate a …

(54) METHOD AND APPARATUS FOR UTILIZING Publication Classification CONFIDENCE
LEVELS TO SERVE(51) Int. Cl ADVERTISEMENTS G06Q 30/00(2006.01)(75) Inventors …

Methods, apparatus, systems, and articles of manufacture are disclosed to to estimate
population reach from marginal ratings. An example apparatus includes an interface to …

Example methods and apparatus to replicate panelists using a local minimum solution of an
integer least squares prob lem are disclosed. An example apparatus includes memory; and …

Methods, apparatus, systems, and articles of manufacture are disclosed to generate
synthetic respondent level data. Example apparatus disclosed herein include a synthetic …