Due to the growing concern towards natural resource depletion and the increasing levels of
waste generation caused by economic growth, sustainable consumption has gained the …

Purpose This review aims to synthesize the brand hate literature and suggest directions for
future research on brand hate. Design/methodology/approach This study adopted an …

Consumers' concerns about environmental degradation and its impact on themselves,
others, and living organisms are well-documented. However, research has yet to examine …

This paper investigates the connections between harmonious cultural values, pro‐
environmental self‐identity and consumers' sustainable consumption behaviours spanning …

Plastic pollution is one of the most urgent worldwide environmental issues that humans
need to address. Despite the awareness of the harm that plastic pollution brings to our …

Product lifespan extension (PLE) is the post-purchase practice of kee** products longer
by continued use and/or repair. This two-study paper explores American and Spanish …

Why do consumers make different decisions even when socioeconomic conditions are
similar? The present article examines the effects of human values—as formulations of …

In the context of emerging sustainability challenges, demarketing has continued to draw the
attention of academicians and practitioners globally over the past few years. It is interesting …

What explains why some consumers believe their individual consumption choices impact
the natural environment, social issues, and employee well‐being and others do not? This …

This systematic literature review analyzes the topic of anti-consumption within the framework
of public policy and discusses the multilevel implications for social marketing. Previous …