The reputation of media, especially online media, has lately been receiving considerable
attention due to the high numbers of hoaxes and twisted facts in news reporting, causing the …

The past decade has been marked by an increase in the number of products sold through
online shops. Various types of businesses that originally were only available offline have …

Irrespective of the differences between us, one of the binding cords that explain our
homogeneity is that we all are consumers. However, there are idiosyncratic issues that might …

The Moroccan banking sector is facing growing challenges to adhere to emerging standards
of business ethics and corporate social and environmental responsibility. A marketing ethic …

In today's culturally diverse world of business, it is critical to understand the ethical
perception of future business leaders in order to anticipate their ethical behaviors. This study …

Consumption is a global phenomenon that permeates virtually every walk of life in
developed and develo** nations. Consequently, extant literature is awash with …

Most research in marketing ethics focuses on the ethics of the marketing professional or
salesperson, while information on the consumer perspective is scarce (Vitell, 2003) …

This study aims to investigate the influence of brand personality dimension on brand equity.
The method used was explanatory survey. There were 98 respondents. The sample …

To make an enhancement of employee performance in Construction Company, the human
resources play an important role where the leadership factor is inside in. In this research, the …

Objetivo: A relevância das percepções éticas do consumidor (PEC) sobre as empresas é
tema que tem crescido de relevância, em um momento que práticas não éticas empresarias …