All the hot, sweaty bodies collapsed domino-like onto the searing heat of the concrete stand.
The home team, Livorno, had just scored against Pisa, their hated local rivals. The joy …

Regardless of the extensive use of the term 'engagement'in the milieu of offline and online
brand communities, the fundamental meaning and practical nitty-gritty for the core …

Supererogation has gained attention as a means of explaining the voluntary behaviours of
individuals and organizations that are done for the benefit of others and which go above …

Previous works that have analysed the efficiency of the management of professional football
clubs have not paid much attention to the interaction between the sporting, social and …

Purpose Professional football clubs currently strive for a number of concurrent goals,
ranging from on-field success to profit maximization to fan expansion and engagement. The …

Purpose The purpose of this paper is to investigate how professional football clubs from the
English Premier League, German Bundesliga and Spanish Primera División use digital …

Digitalization is an omnipresent megatrend and affects every aspect of life, with football
being no exception. However, the enormous potential of Digital Technologies (DT) in …

Football clubs can be considered global brands, and exactly as any other brand, they need
to face the challenge of adapting to digital communications. Nevertheless, communication …

[ES] Introducción: Este artículo estudia la gestión de la comunicación que llevan a cabo los
principales equipos de fútbol españoles. Se investigan los recursos humanos y materiales …

Football is an incredibly popular sport around the world. It boasts hundreds of millions of
networked fans interacting with their favourite clubs through social media channels and …