In this article, we present key tenets of good experimental design and provide some practical
considerations for industrial marketing researchers. We first discuss how experiments have …

The influence of mortality salience (MS) on consumer behavior has been well‐established
over the last 25 years. However, research findings have provided divergent insights with …

This study investigates the relationship between the COVID‐19 threat and consumer
evaluation of a product with authenticity appeals in advertisements. We propose that …

The quest for finding meaning in life is central to human existence. Evidence supporting
consumption as a source of meaning in life is scant and lies in discrete studies across …

This study explores the influence of intra-pandemic perceptions on travellers' post-pandemic
hotel booking behaviour among crisis-resistant travellers and crisis-sensitive groups. It also …

The COVID‐19 pandemic has led to an increase in the factors that typically facilitate the
endorsement of materialistic values (eg, higher media consumption, stress and anxiety …

Apart from personal‐and societal‐level factors, we propose that collectivism also plays a
role in the spread of COVID‐19. Results from six studies using both secondary datasets and …

The recent COVID-19 pandemic was a large-scale, prolonged crisis for the tourism industry.
However, there has been an unprecedented surge in travel in the post-pandemic period …

The unprecedented crisis of COVID‐19 posed severe negative consequences for
consumers, marketers, and society at large. By investigating the effect of individuals' …

Anti‐vaccination sentiment and vaccine hesitancy are on the rise. This is unfortunate given
the world's coronavirus disease 2019 (COVID‐19) pandemic response plan relies on a …