Customer satisfaction in purchasing new products is an important issue that needs to be
addressed in today's competitive markets. A product with good affective design excites …

Today's development focuses on the integration of affective meaning into products and
services. Kansei Engineering (KE) is a technology that establishes the relationship between …

Kansei Engineering is a product development tool used to identify users' perceptions and
find quantitative relationships between their subjective responses and design features. This …

With the rapid development of the economy, product design has gradually shifted to
emotional design that focuses on satisfying users' emotional needs. Kansei engineering is …

With the popularity of cleaner production and sustainable concepts, hybrid electric vehicle
(HEV) has become the most popular alternative after fuel vehicles. Hybrid electric …

This paper addresses new and significant research issues in web page design in relation to
the use of graphics. The original findings include that (a) graphics play an important role in …

In the early stage of product design, particularly for consumer products, affective design,
engineering, and marketing issues must be taken into considerationand they are commonly …

Home delivery service (HDS) has grown fast in recent years because more and more
customers engage in Internet and television shop**. Moreover, due to the rising …

In the fiercely competitive product market, product designs have already moved from the
product-oriented approach to a marketing-oriented approach, and gradually to a customer …

Affective design is an important aspect of new product development that can enhance
customer satisfaction of new products. Previous studies generally conducted customer …