Purpose The fashion industry is diverse and demands a high amount of resources and labor
for its operation. It has powerful tools that can positively impact the environment and society …

The rapid market integration trend over the past decades has led to an intensive growth of
international trade, directly influencing the way companies develop their strategies to …

Objetivo: A pesquisa busca compreender como se dá a competitividade da exportação de
moda brasileira sob a perspectiva da vantagem competitiva. Originalidade/lacuna …

This study seeks to compare emerging market enterprises (EMEs) characteristics described
in the literature with the particularities found on Brazilian fashion export industry. A …

Este artigo investiga a sustentabilidade como potencial fonte de diferenciação na indústria
da moda brasileira, em termos de sua oferta no mercado internacional. Como um dos mais …

In the field of business strategy, the resource-based view demonstrates through the firm's
resources its ability to gain competitive advantage. This research had as objective …

This article investigates the sustainability as a potential source of differentiation in the
Brazilian fashion industry in terms of the offers in the international market. As one of the …

A sustentabilidade na moda é um tema complexo, pois a moda envolve vários atores e
possui um ciclo de vida muito curto de seus produtos. A indústria têxtil e moda é a segunda …

Differentiation and competitiveness of Brazilian fashion offer in international market/
Diferenciacao e competitividade da oferta de moda Brasileira no mercado internacional …

Firms from emerging economies (EMEs) have emerged as major competitors in the
international context, yet they face many challenges to market their products abroad. The …