The evolving role of artificial intelligence in marketing: A review and research agenda
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …
marketing has shown that AI is capable of mimicking humans and performing activities in an …
Artificial intelligence in marketing: A systematic literature review
S Chintalapati, SK Pandey - International Journal of Market …, 2022 - journals.sagepub.com
The digital transformation fostered by the increasing leverage of artificial intelligence (AI)
has been a critical influencing factor unleashing the next wave of enterprise business …
has been a critical influencing factor unleashing the next wave of enterprise business …
Marketing with chatgpt: Navigating the ethical terrain of gpt-based chatbot technology
ChatGPT is an AI-powered chatbot platform that enables human users to converse with
machines. It utilizes natural language processing and machine learning algorithms …
machines. It utilizes natural language processing and machine learning algorithms …
The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy
K Abrokwah-Larbi, Y Awuku-Larbi - Journal of Entrepreneurship in …, 2024 - emerald.com
Purpose This study aims to empirically investigate the relationship between artificial
intelligence (AI) in marketing (AIM) and business performance from the resource-based view …
intelligence (AI) in marketing (AIM) and business performance from the resource-based view …
Opportunities of artificial intelligence and machine learning in the food industry
The food processing and handling industry is the most significant business among the
various manufacturing industries in the entire world that subsidize the highest employability …
various manufacturing industries in the entire world that subsidize the highest employability …
Toward advancing theory on creativity in marketing and artificial intelligence
Creativity has been identified as the future of marketing; at the same time, artificial
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …
Adoption of artificial intelligence-integrated CRM systems in agile organizations in India
S Chatterjee, R Chaudhuri, D Vrontis… - … Forecasting and Social …, 2021 - Elsevier
Artificial intelligence integrated with customer relationship management (CRM) systems has
revolutionized organizations' means of analyzing their huge volumes of customer data. To …
revolutionized organizations' means of analyzing their huge volumes of customer data. To …
Artificial intelligence techniques in finance and financial markets: a survey of the literature
C Milana, A Ashta - Strategic Change, 2021 - Wiley Online Library
Both academic and nonacademic literature is evolving following the oscillating development
of artificial intelligence (AI) and computing power's evolution in their application to finance …
of artificial intelligence (AI) and computing power's evolution in their application to finance …
Artificial intelligence (AI): revolutionizing digital marketing
Artificial intelligence (AI)-enabled digital marketing is revolutionizing the way organizations
create content for campaigns, generate leads, reduce customer acquisition costs, manage …
create content for campaigns, generate leads, reduce customer acquisition costs, manage …
Large language models: a comprehensive survey of its applications, challenges, limitations, and future prospects
Within the vast expanse of computerized language processing, a revolutionary entity known
as Large Language Models (LLMs) has emerged, wielding immense power in its capacity to …
as Large Language Models (LLMs) has emerged, wielding immense power in its capacity to …