The emergence of digital data and the methods used to analyze them are revolutionizing
marketing research. The vast quantity of data offers marketing researchers countless …

The study of reputation figures prominently in management research, yet the increasing
number of publications makes it difficult to keep track of this growing body of literature. This …

Purpose Researchers often stress the predictive goals of their partial least squares structural
equation modeling (PLS-SEM) analyses. However, the method has long lacked a statistical …

This study examines the value relevance of corporate reputation risks (CRR) from adverse
media coverage of environmental, social and governance (ESG) issues on stock …

Purpose Partial least squares structural equation modeling (PLS-SEM) has become popular
in the information systems (IS) field for modeling structural relationships between latent …

Higher-order constructs, which facilitate modeling a construct on a more abstract higher-
level dimension and its more concrete lower-order subdimensions, have become an …

Partial least squares structural equation modeling (PLS-SEM) has become a key method in
international marketing research. Users of PLS-SEM have, however, largely overlooked the …

Partial least squares structural equation modeling (PLS-SEM) has become a popular
method for estimating path models with latent variables and their relationships. A common …

Social media influencers are first explored in the advertising field, particularly to create buzz
in the younger markets and further expand social media coverage in businesses. This study …

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation
Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go …