We now live in a digital society. New digital technologies have had a profound influence on
everyday life, social relations, government, commerce, the economy and the production and …

The purpose of this study is to systematically review the city branding literature, organize the
subject matters and draw a map of the development and change in the city branding …

Purpose The purpose of this study is to determine the impact of voters' personal and societal
values on presidential candidate brand personality preference. In addition, the research …

The authors in this study examined the function and public reception of critical tweeting in
online campaigns of four nationalist populist politicians during major national election …

Social media have reshaped how people achieve, retain, and perform celebrity. This, in turn,
has re-shaped how celebrity and politics intersect. We contend that the established concept …

Abstract This experimental investigation (N= 476) parses the influence of information source
and interactivity on the effects of the 2012 United States presidential candidates' online …

Purpose This paper aims to focus on how a public policy designed to address a social
problem ultimately became the place brand. Design/methodology/approach This paper uses …

This conceptual paper offers a cultural perspective on political candidate brands in
postmodern, mediatised consumer democracies. Focusing on the US and the UK, we …

As the prevalence of digital technologies has increased, so too has the prevalence of
graphically designed content. In particular, typography has emerged as an increasingly …

La irrupción de internet ha obligado a una reformulación de la comunicación en todos los
ámbitos ya todos los niveles. Políticos y candidatos se han visto obligados a adaptarse a un …