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Consumers' pursuit of material and experiential purchases: A review
T Gilovich, I Gallo - Consumer Psychology Review, 2020 - Wiley Online Library
More than 15 years ago, Van Boven and Gilovich (Journal of Personality and Social
Psychology, 85, 2003, 1193) presented evidence that experiential purchases make people …
Psychology, 85, 2003, 1193) presented evidence that experiential purchases make people …
[PDF][PDF] Credibility: A multidisciplinary framework
SY Rieh, DR Danielson - 2007 - deepblue.lib.umich.edu
This chapter reviews the theoretical and empirical literature on the concept of credibility and
its areas of application relevant to information science and technology, encompassing …
its areas of application relevant to information science and technology, encompassing …
A stage to engage: Social media use and corporate reputation
C Dijkmans, P Kerkhof, CJ Beukeboom - Tourism management, 2015 - Elsevier
Corporate reputation is a valuable intangible asset for companies, yet is increasingly difficult
to manage in an era with hard-to-control online conversations. In this paper, we investigate …
to manage in an era with hard-to-control online conversations. In this paper, we investigate …
Brand image and equity: The mediating role of brand equity drivers and moderating effects of product type and word of mouth
A Ansary, NMH Nik Hashim - Review of Managerial Science, 2018 - Springer
In today's competitive landscape, organizations are progressively searching for valuable
practices to create strong consumer-based brand equity. Managers must remain vigilant and …
practices to create strong consumer-based brand equity. Managers must remain vigilant and …
A meta-analysis of electronic word-of-mouth elasticity
Y You, GG Vadakkepatt, AM Joshi - Journal of Marketing, 2015 - journals.sagepub.com
The authors conduct a meta-analysis on the effect of electronic word of mouth on sales by
examining 51 studies (involving 339 volume and 271 valence elasticities) and primary data …
examining 51 studies (involving 339 volume and 271 valence elasticities) and primary data …
Feeling confident and smart with webrooming: understanding the consumer's path to satisfaction
The multichannel marketing literature consistently shows that consumers who use multiple
channels in their purchase journeys are more satisfied, loyal, and can be more profitable …
channels in their purchase journeys are more satisfied, loyal, and can be more profitable …
Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior
Despite the wide use of reputational mechanisms such as eBay's Feedback Forum to
promote trust, empirical studies have shown conflicting results as to whether online …
promote trust, empirical studies have shown conflicting results as to whether online …
Interactive home shop**: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
J Alba, J Lynch, B Weitz, C Janiszewski… - Journal of …, 1997 - journals.sagepub.com
The authors examine the implications of electronic shop** for consumers, retailers, and
manufacturers. They assume that near-term technological developments will offer …
manufacturers. They assume that near-term technological developments will offer …
How advertising works: what do we really know?
D Vakratsas, T Ambler - Journal of marketing, 1999 - journals.sagepub.com
The authors review more than 250 journal articles and books to establish what is and should
be known about how advertising affects the consumer—how it works. They first deduce a …
be known about how advertising affects the consumer—how it works. They first deduce a …
The searching artificial intelligence: Consumers show less aversion to algorithm‐recommended search product
Z **e, Y Yu, J Zhang, M Chen - Psychology & Marketing, 2022 - Wiley Online Library
Though artificial intelligence (AI) recommendation is a hot topic in recent marketing
research, previous research has shown a convergent tendency for aversion to AI …
research, previous research has shown a convergent tendency for aversion to AI …