Although research on export barriers spans five decades, no single prior study has
systematically reviewed findings in this field. This study enriches the discourse on …

This study presents a retrospective on Journal of International Marketing using bibliometrics.
The study finds that the journal's run has been characterized by continuous growth in …

Purpose Given the fact that emerging economies have idiosyncratic characteristics,
international marketing strategies of emerging-market exporting firms have been firmly …

When there are more and more online hotel consumers, it is important for industry players to
know why consumers prefer one online booking channel among others. Grounded in the …

The adoption of digital communications, facilitated by Internet technology, has been among
the most significant international business developments of the past 25 years. This article …

The theoretical understanding of e-commerce has received much attention over the years;
however, relatively little focus has been directed towards e-commerce ethics, especially the …

This study investigates possible associations between customer relationship management
(CRM) practices, relationship quality and customer satisfaction, focusing on the possible …

Purpose The purpose of this paper is to investigate the network promotion role of export
promotion programmes in driving small and medium enterprises'(SMEs) export …

Following the resource-based view, this research empirically explores the role of formal and
informal management control in mobilizing export resources to develop export capabilities …

While prior research has shown that market and brand orientation are key contributors to
successful business performance, research to date has not fully explored how inter firm …