Online controlled experiments (OCEs), also known as A/B tests, have become ubiquitous in
evaluating the impact of changes made to software products and services. While the concept …

Companies need to know how much value their ideas deliver to customers. One of the most
powerful ways to accurately measure this is by conducting online controlled experiments …

Context: Continuous experimentation and A/B testing is an established industry practice that
has been researched for more than 10 years. Our aim is to synthesize the conducted …

Understanding the text in legal documents can be challenging due to their complex structure
and the inclusion of domain-specific jargon. Laws and regulations are often crafted in such a …

In the past decade, online controlled experimentation, or A/B testing, at scale has proved to
be a significant driver of business innovation. The practice was first pioneered by the …

In many randomized experiments, the treatment effect of the long-term metric (ie the primary
outcome of interest) is often difficult or infeasible to measure. Such long-term metrics are …

Online controlled experiments (for example A/B tests) are increasingly being performed to
guide product development and accelerate innovation in online software product …

Online controlled experiments (eg, A/B tests) are an integral part of successful data-driven
companies. At Microsoft, supporting experimentation poses a unique challenge due to the …

Improving statistical power is a common challenge for online experimentation platforms so
that more hypotheses can be tested and lower effect sizes can be detected. To increase the …

During the last decade, the information technology industry has adopted a data-driven
culture, relying on online metrics to measure and monitor business performance. Under the …