Insights from an Experiment Crowdsourcing Data from Thousands of US Amazon Users: The importance of transparency, money, and data use

A Berke, R Mahari, A Pentland, K Larson… - Proceedings of the ACM …, 2024 - dl.acm.org
Data generated by users on digital platforms are a crucial resource for advocates and
researchers interested in uncovering digital inequities, auditing algorithms, and …

Fledging Will Continue Until Privacy Improves: Empirical Analysis of Google's {Privacy-Preserving} Targeted Advertising

G Calderonio, MM Ali, J Polakis - 33rd USENIX Security Symposium …, 2024 - usenix.org
Google recently announced plans to phase out third-party cookies and is currently in the
process of rolling out the Chrome Privacy Sandbox, a collection of APIs and web standards …

Analysis of Google Ads Settings Over Time: Updated, Individualized, Accurate, and Filtered

N Reitinger, B Wen, ML Mazurek, B Ur - Proceedings of the 22nd …, 2023 - dl.acm.org
Advertising companies and data brokers often provide consumers access to a dashboard
summarizing attributes they have collected or inferred about that user. These attributes can …

Interest-disclosing mechanisms for advertising are privacy-exposing (not preserving)

Y Beugin, P McDaniel - arxiv preprint arxiv:2306.03825, 2023 - arxiv.org
Today, targeted online advertising relies on unique identifiers assigned to users through
third-party cookies--a practice at odds with user privacy. While the web and advertising …

Locality-Sensitive Hashing Does Not Guarantee Privacy! Attacks on Google's FLoC and the MinHash Hierarchy System

F Turati, C Cotrini, K Kubicek, D Basin - arxiv preprint arxiv:2302.13635, 2023 - arxiv.org
Recently proposed systems aim at achieving privacy using locality-sensitive hashing. We
show how these approaches fail by presenting attacks against two such systems: Google's …

On the Robustness of Topics API to a Re-Identification Attack

N Jha, M Trevisan, E Leonardi, M Mellia - arxiv preprint arxiv:2306.05094, 2023 - arxiv.org
Web tracking through third-party cookies is considered a threat to users' privacy and is
supposed to be abandoned in the near future. Recently, Google proposed the Topics API …

Re-Identification Attacks against the Topics API

N Jha, M Trevisan, E Leonardi, M Mellia - ACM Transactions on the Web, 2024 - dl.acm.org
Recently, Google proposed the Topics API framework as a privacy-friendly alternative for
behavioural advertising as a possible solution to balance user's privacy and advertisement …

User-Centric Textual Descriptions of Privacy-Enhancing Technologies for Ad Tracking and Analytics

L **an, SM Lee-Kan, J Im… - Proceedings on Privacy …, 2025 - petsymposium.org
Describing Privacy Enhancing Technologies (PETs) to the general public is challenging but
essential to convey the privacy protections they provide. Existing research has explored the …

A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies …

J Elmér, J Nilsson - 2023 - gupea.ub.gu.se
For years, digital communicators have taken advantage of the phenomena of third-party
cookies to help understand online user behavior in order to produce personalized …

[PDF][PDF] Analysing and exploiting Google's FLoC advertising proposal

F Turati - 2022 - research-collection.ethz.ch
Google proposed to use Federated Learning of Cohorts (FLoC) as a replacement of third-
party cookies allowing interest-based advertising while preventing identification of individual …