Color is a pervasive feature of our psychological experience, having a role in many aspects
of human mind and behavior such as basic vision, scene perception, object recognition …

Human aesthetic preference in the visual domain is reviewed from definitional,
methodological, empirical, and theoretical perspectives. Aesthetic science is distinguished …

Experimental evidence demonstrates robust cross-modal matches between music and
colors that are mediated by emotional associations. US and Mexican participants chose …

Claims of universality pervade color preference research. It has been argued that there are
universal preferences for some colors over others (eg, Eysenck, 1941), universal sex …

The food-colour preference of humans was investigated using a subjective evaluation
method for natural foods with different colours. The colour trajectory during the food …

With increasing demand for ready-to-eat (RTE) fresh vegetables, it is important to
understand how visual information cues, both intrinsic and extrinsic, affect consumer …

In this article, we investigate how context influences color preferences by comparing
preferences for “contextless” colored squares with preferences for colors of a variety of …

Human gender-related behavior/psychology is shaped by a developmental system that
involves numerous influences interacting over time. Understanding of the full range of …

Gender color-coding of children's toys may make certain toys more appealing or less
appealing to a given gender. We observed toddlers playing with two gender-typical toys (a …

How are color preferences formed, and can they be changed by affective experiences with
correspondingly colored objects? We examined these questions by testing whether …