[HTML][HTML] Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
The metaverse has the potential to extend the physical world using augmented and virtual
reality technologies allowing users to seamlessly interact within real and simulated …
reality technologies allowing users to seamlessly interact within real and simulated …
[HTML][HTML] Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities …
WM Lim - Journal of Business Research, 2023 - Elsevier
Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …
catalyst for transformative marketing was the desire of customers for more meaningful …
A broad overview of interactive digital marketing: A bibliometric network analysis
The widespread adoption of digital technologies and online social networks has
revolutionized the way marketers engage with consumers. By deploying various digital …
revolutionized the way marketers engage with consumers. By deploying various digital …
What do we know about transfer pricing? Insights from bibliometric analysis
Transfer pricing is important to many business conglomerates and multinational enterprises.
In this review, we pursue a stock-take of transfer pricing research through a bibliometric …
In this review, we pursue a stock-take of transfer pricing research through a bibliometric …
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
S Bag, S Gupta, A Kumar, U Sivarajah - Industrial marketing management, 2021 - Elsevier
This study examines the effect of big data powered artificial intelligence on customer
knowledge creation, user knowledge creation and external market knowledge creation to …
knowledge creation, user knowledge creation and external market knowledge creation to …
Travelling the metaverse: Potential benefits and main challenges for tourism sectors and research applications
The paper focuses on analysing the potential benefits and challenges of the Metaverse,
particularly in the field of research in the tourism and food and wine sectors. The Metaverse …
particularly in the field of research in the tourism and food and wine sectors. The Metaverse …
Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach
The consumers, employees, and organizations have been deeply impacted by Covid‐19
pandemic. The present study offers a detailed co** mechanism for organizations based …
pandemic. The present study offers a detailed co** mechanism for organizations based …
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …
Digital platforms for business-to-business markets: A systematic review and future research agenda
The evolution of digital platforms has transformed the way businesses operate. Digital
platforms have become popular and common in Business-to-Business (B2B) markets …
platforms have become popular and common in Business-to-Business (B2B) markets …
A systematic literature review: digital marketing and its impact on SMEs
GG Jadhav, SV Gaikwad, D Bapat - Journal of Indian Business …, 2023 - emerald.com
Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …