In the past few years, the hospitality industry has undergone a substantial transformation,
primarily attributable to the rapid proliferation and adoption of artificial intelligence (AI) …

In an increasingly digital and interconnected world, the integration of advanced technologies
such as robotics, artificial intelligence (AI), and service automation has become pivotal for …

The present study attempted to provide foresight into the hotels of the future in response to
the Fourth Industrial Revolution. In particular, this research aimed to understand customers' …

Numerous studies have highlighted the behavioural intention of AI and robotics in the
hospitality industry. Nevertheless, the impact of smart hotels on tourists' willingness has …

Purpose This study investigated the linkage between customers' acceptance (CA) level and
smart service competencies in the food sector across Penang, Malaysia. This research aims …

Information and communication technology (ICT) advancement has created a plethora of
opportunities for several business sectors, especially the industries that include star …

The growing environmental awareness and the increasing emphasis on sustainable
practices in the hospitality industry have a significant impact on customers' choice decisions …

Artificial intelligence (AI) is a new technology that has been applied in tourism and
hospitality businesses to enhance customer experiences. In hospitality industry, there have …

The COVID-19 pandemic situation has had unprecedented negative consequences in the
tourism sector, especially in the hotel industry, which has implied negative shocks directly …

In the context of the current requirements regarding the modernization and the development
of tourist destinations in order to remain competitive and attractive for the modern tourist, the …