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The effect of marketing mix on purchase decisions
AN Widyastuti, P Pujiharto, N Tubastuvi… - Jurnal Manajemen …, 2020 - journal.umy.ac.id
[PDF][PDF] Store image and its impact on consumer behaviour
R Shamsher - Elk Asia Pacific Journal of Marketing and Retail …, 2016 - researchgate.net
Consumer behavior has changed dramatically in the last decade which is diversifying the
consumers' need and choice on their daily necessities. In today's dynamic and competitive …
consumers' need and choice on their daily necessities. In today's dynamic and competitive …
Investigating the impact of store attributes on customer loyalty in Bangladesh's retail sector
M Abdul - Journal of Policy Options, 2023 - resdojournals.com
The retail shop** industry in Bangladesh has witnessed significant growth, particularly
with the proliferation of superstores in urban areas. This study aims to investigate the impact …
with the proliferation of superstores in urban areas. This study aims to investigate the impact …
[PDF][PDF] The Effect of Store Image on Store Loyalty Mediated by Customer Satisfaction and Trust
R Shamsher - Business Perspective Review 3 (1), 2021 - core.ac.uk
Purpose: This study aims to identify the influence of store image on store loyalty in the
context of the Bangladesh retail market. It also observes the mediating roles of trust and …
context of the Bangladesh retail market. It also observes the mediating roles of trust and …
EVALUATING CUSTOMERS'AND RETAILERS'ECOBEHAVIOUR FOR IDENTIFYING FOCUS AREAS IN SOCIAL MARKETING CAMPAIGNS
Amid increasing adaptation of social marketing strategies, this empirical research focuses
on evaluating customers' and retailers' behaviour that could be changed in favour of eco …
on evaluating customers' and retailers' behaviour that could be changed in favour of eco …
Effect of store image on store loyalty and perceived quality as mediation (Customers of Batik Tulis Village Store at Yogyakarta Special Region)
W Wisnalmawati, MS Idrus, MS Idrus… - … journal of business …, 2014 - eprints.upnyk.ac.id
This study purpose is to analyze the effect of store image on store loyalty, store image on
perceived quality, perceived quality on store loyalty. Theoretically, study results contribute to …
perceived quality, perceived quality on store loyalty. Theoretically, study results contribute to …
[PDF][PDF] Positioning customer-based convenience store image: a multidimensional scaling approach via perceptual map
Purpose: The research is to find out the perception of consumers for the convenience store
(c-store) image in an emerging market, with a sample from Ho Chi Minh City. Research …
(c-store) image in an emerging market, with a sample from Ho Chi Minh City. Research …
A Study of Consumer's Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad
DN Mehta, PK Chugan - … , Eds. Sanjay Jain, Jayesh Aagja, Ashwini …, 2013 - papers.ssrn.com
Retail industry in India is booming and there is fierce competition. The country indeed has
become the cynosure of FDI in retail sector and policies are heading towards more …
become the cynosure of FDI in retail sector and policies are heading towards more …
Visual Merchandising and Purchasing Behavior for High Involvement Products: A Study of Electronics Outlets
DN Mehta, PK Chugan - International Journal of Logistics & Supply …, 2015 - papers.ssrn.com
Electronics, a high involvement product (HIP), consists of 8 per cent in organized retail
industry in India. This category is growing at a rapid pace with many players entering into …
industry in India. This category is growing at a rapid pace with many players entering into …
[PDF][PDF] Analysing The Key Attributes of Store Image and Store Loyalty That Influences Consumer Shop** Behaviour and Identifying the Relationship Between Store …
K Ramprabha, M Gnanasundari… - Journal of The Gujarat …, 2019 - researchgate.net
Consumers use store image as an evaluative criterion in the decision-making process
concerning retail selection. In concentrated and relatively saturated retail markets, the …
concerning retail selection. In concentrated and relatively saturated retail markets, the …