Individual products and models on the market must be specifically differentiated from the rest
to meet user demand. In terms of consumer purchasing behaviour, consumers increasingly …

This paper reviews the research ideas around consumer response to product design. From
the product side, we discuss the most significant design features preferred by average …

Understanding and enhancing user experience (UX) is crucial for new product innovation.
Abundant user-generated content (UGC) from social media contains information about …

Recognizing the importance of affective fulfillment for contemporary customers, this study
aims to investigate how the expressions of affective needs in online reviews impact review …

[EN] The entertainment industry undergoes constant changes, and video games, along with
the ways people enjoy them, evolve dynamically. In this context, there arises a need to …

This study investigates the relationship between consumer personality traits, specifically
openness, and responses to product designs. Consumers are categorized based on their …

This study aimed to explore the causal relationship and impact of perceived risk on brand
extension success, with a particular focus on insights drawn from China Time-honored …

with the rapid development of intelligent technology, the product image design process
made the transition from “mechanized” to “intellectualized”. With a view to making the …

In today's society, technology dominates most areas of human life. In particular, video games
play an important role and manufacturing companies do not stop innovating to present their …