In recent years, the metaverse has garnered significant attention as a term referring to a
network of 3D virtual worlds that integrate elements of both physical and digital worlds …

This study examines branded virtual worlds (BVWs), where brands utilize gaming and virtual
platforms to create immersive experiences. By categorizing BVWs into four distinct types …

This study navigates the intersection of luxury fashion brands and Non-Fungible Tokens
(NFTs) in the digital realm. By examining customer segments within the luxury NFT market …

The metaverse is a shared, virtual space where users can interact with each other and
digital objects in real time. It has the potential to revolutionize the way we do business by …

This research focuses on develo** an interactive learning game," Guess the Animal
Picture," which utilizes augmented reality (AR) technology to help young children learn …

Perdagangan ialah suatu keperluan yang penting bagi masyarakat guna memenuhi
kebutuhan hidup mereka. Dalam penelitian ini bertujuan untuk menganalisis Perlindungan …

The increasing digitalization of consumer behavior and lives has created both opportunities
and challenges for fashion brands seeking to engage with their audience. This paper aims …

The Animal Crossing virtual world is one of Japan's most successful but unrecognised
cultural exports, gaining a global audience during the COVID-19 pandemic among people …

In the era of the growing relevance of metaverse as a digital marketing medium, fashion
companies find branding and commercial opportunities in one of its dimensions: video game …

The present research elaborates on the concept of a Branded Virtual World (BVW) for
fashion brands, establishing four distinct BVW categories determined by the level of social …