Metaverse for tourists and tourism destinations
In response to the growing need for in-depth research on how the metaverse impacts our
daily interactions, this study aims to explore the ways in which tourism can be transformed …
daily interactions, this study aims to explore the ways in which tourism can be transformed …
[HTML][HTML] What is novel about the Metaverse?
The Metaverse is not a radical departure. It is an incremental evolution. Previous virtual
worlds, like Second Life, have laid the groundwork for the development of the Metaverse by …
worlds, like Second Life, have laid the groundwork for the development of the Metaverse by …
Is it the end of the technology acceptance model in the era of generative artificial intelligence?
Purpose The technology acceptance model (TAM) is a widely used framework explaining
why users accept new technologies. Still, its relevance is questioned because of evolving …
why users accept new technologies. Still, its relevance is questioned because of evolving …
[HTML][HTML] The dark side of the metaverse: The role of gamification in event virtualization
The virtualization of cultural events in the metaverse creates opportunities to generate
valuable and innovative experiences that replicate and extend in-person events; but the …
valuable and innovative experiences that replicate and extend in-person events; but the …
MetaWOM–toward a sensory word-of-mouth (WOM) in the metaverse
Purpose Based on the key dimensions of the Metaverse environment (immersiveness,
fidelity and sociability), this paper aims to develop the concept of sensory word-of-mouth …
fidelity and sociability), this paper aims to develop the concept of sensory word-of-mouth …
[HTML][HTML] Metaverse influence on transportation: A mission impossible?
This commentary examines the implications of metaverse technology on transportation
services in the real world. While metaverse technology has successfully replicated various …
services in the real world. While metaverse technology has successfully replicated various …
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world
Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …
Consumer behavior in the metaverse
The rising interest in the marketing potential of the metaverse and its influence on consumer
behavior is undeniable. Experts in the field have identified gaps in understanding consumer …
behavior is undeniable. Experts in the field have identified gaps in understanding consumer …
Investigating metaverse marketing-enabled consumers' social presence, attachment, engagement and (re) visit intentions
Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …
The sweet escape to metaverse: Exploring escapism, anxiety, and virtual place attachment
The metaverse is an emerging area of research and has a lot of potential in providing
individuals with an alternate place of inhabitation. The importance of metaverse escapism …
individuals with an alternate place of inhabitation. The importance of metaverse escapism …