The Metaverse is a rapidly develo** technology that has attracted interest from various
companies. Experts predict exponential growth in profits from the Metaverse market in the …

Purpose This study aims to examine the main factors influencing customer meta-banking
(metaverse banking) adoption intention based on the unified theory of acceptance and use …

The objective of this study is to provide an analysis of the processes involved in the
construction of the perception of a cross-border sustainable tourism destination image in …

The digital transformation of our physical lives, driven by cutting-edge technologies like AI,
5G, and Extended Reality, is rapidly unfolding through the metaverse. This study …

Purpose The aim of this study is to examine the behavioral intention (BI) to adopt the
Coinbase Wallet by Spanish users. Design/methodology/approach A survey was …

The last decade has seen major transformations in the tourism sector, influenced by
changes in consumer behaviour and the integration of technology. The Metaverse has …

With the advancement of technology, the metaverse, as the future of the Internet, has gained
popularity. As a result, numerous opportunities have been created, and the tourism industry …

The idea of the metaverse has been rather popular in many different sectors since it
provides immersive virtual reality where users may connect and participate. Leveraging …

This research explores the key drivers of purchase intention for luxury goods in the new
tourism era after the pandemic via constructs associated with the behavior of tourist …

This study examines the factors influencing the implementation of the enterprise metaverse
within organisations and aims to define how this implementation can assist organisations in …