[HTML][HTML] Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends
Increased digitalization enabled innovation and practical examples from the retail industry
have captured the attention of marketing scholars, with rapid development in the academic …
have captured the attention of marketing scholars, with rapid development in the academic …
How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of “Le Petit Chef” on customers' dining experiences
W Batat - Technological Forecasting and Social Change, 2021 - Elsevier
Many businesses across sectors are using extended reality technologies to enhance the
consumer experience. In the restaurant industry, digital technologies are gaining growing …
consumer experience. In the restaurant industry, digital technologies are gaining growing …
What motivates customers to shop in smart shops? The impacts of smart technology and technology readiness
With the rapid diffusion of smart technologies, a new retail mode, the smart shop, has
received increasing attention from both academia and practitioners in the 5G era. However …
received increasing attention from both academia and practitioners in the 5G era. However …
[HTML][HTML] Technology-enabled personalization in retail stores: Understanding drivers and barriers
Smart technologies grant brick-and-mortar retailers novel opportunities to introduce the
amenities of online retailing, such as data-driven personalization, into physical interactions …
amenities of online retailing, such as data-driven personalization, into physical interactions …
Change in technology-enabled omnichannel customer experiences in-store
B Alexander, A Kent - Journal of Retailing and Consumer Services, 2022 - Elsevier
This paper explores changes in technology-enabled omnichannel customer experiences in
stores over a five-year period (2014–2019). It contributes to the omnichannel-experience …
stores over a five-year period (2014–2019). It contributes to the omnichannel-experience …
Predictors of customer acceptance of and resistance to smart technologies in the retail sector
In recent decades, rapid advances in Internet technology have led to numerous innovative
smart technologies. This research investigates the customer acceptance of and resistance to …
smart technologies. This research investigates the customer acceptance of and resistance to …
[HTML][HTML] Autonomous shop** systems: Identifying and overcoming barriers to consumer adoption
E De Bellis, GV Johar - Journal of Retailing, 2020 - Elsevier
Technologies are becoming increasingly autonomous, able to make decisions and complete
tasks on behalf of consumers. Virtual assistants already take care of grocery shop** by …
tasks on behalf of consumers. Virtual assistants already take care of grocery shop** by …
What kind of in-store smart retailing for an omnichannel real-life experience?
C Bèzes - Recherche et Applications en Marketing (English …, 2019 - journals.sagepub.com
Smart retailing is currently presented by many consultants and some researchers in
innovation as the solution for generating an omnichannel experience that benefits …
innovation as the solution for generating an omnichannel experience that benefits …
Forecasting artificial intelligence on online customer assistance: Evidence from chatbot patents analysis
The main goal of this research is to provide a comprehensive understanding of the actual
progresses in artificial intelligence, with emphasis on chatbots as emerging forms of …
progresses in artificial intelligence, with emphasis on chatbots as emerging forms of …
Digital humans in fashion: Will consumers interact?
The ongoing COVID-19 pandemic is disrupting the fashion industry and forcing fashion
businesses to accelerate their digital transformation. The increased need for more …
businesses to accelerate their digital transformation. The increased need for more …