Increased digitalization enabled innovation and practical examples from the retail industry
have captured the attention of marketing scholars, with rapid development in the academic …

Advancements in Artificial Intelligence (AI) have led to the development of autonomous
decision-making processes, allowing customers to delegate decisions and tasks. Such …

Many businesses across sectors are using extended reality technologies to enhance the
consumer experience. In the restaurant industry, digital technologies are gaining growing …

Over the last two decades, plenty of work has been carried out on the applications, benefits,
and values of numerous digital technologies in the retail sector. However, due to the wide …

With the rapid diffusion of smart technologies, a new retail mode, the smart shop, has
received increasing attention from both academia and practitioners in the 5G era. However …

The main goal of this research is to provide a comprehensive understanding of the actual
progresses in artificial intelligence, with emphasis on chatbots as emerging forms of …

Smart technologies grant brick-and-mortar retailers novel opportunities to introduce the
amenities of online retailing, such as data-driven personalization, into physical interactions …

In recent decades, rapid advances in Internet technology have led to numerous innovative
smart technologies. This research investigates the customer acceptance of and resistance to …

Technologies are becoming increasingly autonomous, able to make decisions and complete
tasks on behalf of consumers. Virtual assistants already take care of grocery shop** by …

This paper explores changes in technology-enabled omnichannel customer experiences in
stores over a five-year period (2014–2019). It contributes to the omnichannel-experience …