Despite offering substantial opportunities to tailor services to consumers' wants and needs,
artificial intelligence (AI) technologies often come with ethical and operational challenges …

Intersectionality remains largely underutilized within marketing. To address this gap, this
article synthesizes literature to provide tools for incorporating intersectionality into marketing …

Purpose The paper's main goal is to examine the relationship between the video marketing
of financial technologies (Fintechs) and their vulnerable website customers' brand …

Many organizations—including the Millennium Project (see Glenn & Florescu, 2017), UN
Foundation, the World Economic Forum, and Gates Foundation—have identified key global …

Inspired by the goal of making marketplaces more inclusive, this research provides a deeper
understanding of consumer vulnerability dynamics to develop strategies that help reduce …

Prior research on product scarcity has mostly studied it from the perspective of commodity
theory, which postulates that as a desired product (or service) becomes scarcer, consumers' …

A great deal of work in consumer psychology has been devoted to understanding how
individuals manage resource discrepancies. This includes tangible resources–such as …

Purpose Service researchers have been tasked with improving the well-being of consumers
experiencing vulnerability. The current research aims to demonstrate how these consumers …

The effectiveness of service recovery initiatives has primarily been explained by exchange
theories implicitly assuming that the customer desires beneficial relationships. The present …

Over the span of 40 years, a substantial number of conceptual and empirical studies have
been conducted on financial vulnerability (henceforth FV). These studies primarily covered …