This study aims to understand the impact of advertising creativity on purchase intention in
the airline industry. To this end, drawing on the Stimulus-Organism-Response (SOR) …

The aftermath of globalization resulted in people coming to be global citizens. Though, the
technology advancement and its adoption in organizations creating and allowing both …

This research aims to investigate a Business's Transportation Management System
Technology Adoption in Nakhon Pathom, Thailand. The researchers apply the qualitative …

In globalized world, organizations are develo** new strategies to provide high value-
added products/services to supply changing consumer demands. Organizations aim to …

Purpose The unitized curtain wall system (UCWS), a symbol of modern architecture, is
gaining popularity among prefabricated components. Previous studies have focused on both …

Since the spread of COVID 19 from the outbreak to pandemic. It is affecting all walks of life,
and all kinds of business globally. This academic article reviewed the most sensitive industry …

The airline is one of the highly intense competition, in the meantime it is the most vulnerable
industry to external environment. Importantly, the service quality is remarkably affecting to …

Through the lens of effect-as-information theory, this study develops and evaluates a
mediation model aiming to understand the role of interpersonal and professional …

In a competitive market environment where goods and services are rendered to consumers,
the quality of products has significant impact on its price. Competition in energy sector …

Generally, the price mechanism is the primary factor attracting customer choosing to fly.
However, the other service components could not be neglected especially punctuality and …