Eliza in the uncanny valley: Anthropomorphizing consumer robots increases their perceived...

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Artificial intelligence in interactive marketing: a conceptual framework and research agenda

JW Peltier, AJ Dahl, JA Schibrowsky - Journal of Research in …, 2024 - emerald.com
Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …
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Anthropomorphism in AI-enabled technology: A literature review

M Li, A Suh - Electronic Markets, 2022 - Springer
Research advances in artificial intelligence (AI) capabilities have resulted in intelligent and
humanlike AI-enabled technology (AIET). The concept of anthropomorphism—the attribution …
Lagre Referanse Sitert av 69 Beslektede artikler Alle 5 versjoner
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Unreal influence: Leveraging AI in influencer marketing

S Sands, CL Campbell, K Plangger… - European Journal of …, 2022 - emerald.com
Unreal influence: leveraging AI in influencer marketing | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Unreal influence …
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[HTML] sciencedirect.com

[HTML][HTML] The role of the human-robot interaction in consumers' acceptance of humanoid retail service robots

CS Song, YK Kim - Journal of Business Research, 2022 - Elsevier
Abstract The Retail Service Robot (RSR) is a humanoid robot that uses AI service
automation to provide customized shop** assistance. Based upon Computers-Are-Social …
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Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention

M Song, X ** strategy, activities, interactions, and relationships in
business and specifically in marketing. The drawback of the substantial opportunities AI …
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[PDF] ssrn.com

Bots with feelings: should AI agents express positive emotion in customer service?

E Han, D Yin, H Zhang - Information Systems Research, 2023 - pubsonline.informs.org
Customer service employees are generally advised to express positive emotion during their
interactions with customers. The rise and maturity of artificial intelligence (AI)–powered …
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