This mixed-methods study conceptualized and developed a scale to measure vicarious
nostalgia in heritage tourism. Based on a comprehensive literature review, vicarious …

The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …

Purpose The purpose of this paper is to draw upon social information processing theory and
its purpose is twofold. First, it aims to examine the relationship among five brand personality …

This study proposes the concept of the 'paradox destination'as a novel destination
positioning strategy for destination marketers. A paradox destination strategy describes the …

Understanding activity preferences and their antecedents is essential for creating
personalized tourism offers and effective destination marketing, vital components of a …

An event-related-potential technique and the S1 (cue)-S2 (target) paradigm was developed
to explore the effect of the onsite experience on tourists' formation and extension of …

Drawing on bottom-up spillover theory, this study investigates the effect of cultural
involvement on residents' attitudes toward tourism development. The study further examines …

This study examines the relationship between eco-destination image, environment beliefs,
ecotourism attitudes, eco-behavioral intention, and ecotourism intention while also exploring …

Today's destinations are gradually moving toward linguistic diversity to help tourists obtain a
better experience. Accordingly, using diverse languages is develo** as a noteworthy …

Destination gender traits have attracted considerable attention in the tourism marketing
literature, inspired by the concept of branding. A scale to measure destination gender with a …