Purpose–The purpose of this paper is to summarize and classify extant research and to
better understand the past, present, and future state of the theory of value co-creation. Its …

In spite of all the scholarly attention it has garnered, effectuation research continues to face a
series of theoretical and methodological challenges. In order to help move effectuation …

Abstract The integration of Industry 4.0 (I4. 0) technologies within society is pivotal for
resolving many challenges that the world and its population are facing presently—global …

Companies need to enhance corporate performance by stimulating the links between
stakeholder engagement, innovation, and co-creation. Previous literature lacks a systematic …

Although the returns of customer participation on new product development (NPD)
performance can vary substantially, the current literature lacks a systematic conceptual and …

This study examines the antecedents and impact of three forms of customer involvement in
innovation: customer involvement as an information source (CIS), customer involvement as …

The burgeoning of ibusiness firms in the modern digital economy challenges the received
internationalization theory. Given that ibusinesses such as social networking sites create …

This study seeks to establish entrepreneurial marketing (EM) as a key construct that
positively influences organizational performance. The authors review the evolution of the …

Small and medium enterprises (SMEs) often face substantial pressure from their customers
on issues of environmental sustainability but lack the resources and capabilities to offer …

Research on new product development (NPD) has grown considerably over the last 30
years interweaving with serval fields of study such as strategy, marketing, supply chain …