A reflection of greenwashing practices in the hospitality industry: a sco** review
Purpose This review aims to put forth a conceptual understanding of greenwashing. It also
identifies the antecedents and consequences of customer perceptions of greenwashing in …
identifies the antecedents and consequences of customer perceptions of greenwashing in …
Green marketing consumer-level theory review: A compendium of applied theories and further research directions
Marketing green products requires different approaches than marketing non-green products
(eg, to counteract consumer prioritization of self-interest and focus on the short-term vs. long …
(eg, to counteract consumer prioritization of self-interest and focus on the short-term vs. long …
“Why do we buy green products?” An extended theory of the planned behavior model for green product purchase behavior
Many consumers are concerned about environmental issues and have expressed interest in
purchasing green products. However, actual sales of green products are still not as high as …
purchasing green products. However, actual sales of green products are still not as high as …
Young consumers' intention towards buying green products in a develo** nation: Extending the theory of planned behavior
The present research attempts to understand the young consumers' intention toward buying
green products in a develo** nation; India. The study has used the Theory of Planned …
green products in a develo** nation; India. The study has used the Theory of Planned …