Digital technology is increasingly important in achieving business goals, and its pervasive
effects have resulted in the radical restructuring of entire industries. Consequently …

Online trust is considered as a critical factor in online shop**, especially when dealing
with unfamiliar vendors. This research provides empirical findings from an experimental …

Visual aesthetics has been shown to critically affect a variety of constructs such as perceived
usability, satisfaction, and pleasure. Given the importance of visual aesthetics in human …

Users make lasting judgments about a website's appeal within a split second of seeing it for
the first time. This first impression is influential enough to later affect their opinions of a site's …

This paper experimentally investigates the role of visual complexity (VC) and prototypicality
(PT) as design factors of websites, sha** users' first impressions by means of two studies …

Affect is a critical factor in human decisions and behaviors within many social contexts. In the
information and communication technology (ICT) context, a growing number of studies …

As the e-tail industry continues to grow with increasing competition witnessed, the study of
how to entice and retain online customers has never been as important as at present. Our …

Emotion can influence important user behaviors, including purchasing decisions, technology
use, and customer loyalty. The ability to easily assess users' emotion during live system use …

Wearable technologies are becoming more pervasive with the development of high
computational capability devices such as smartwatches, smart glasses, smart pills, and …

One of the challenges today in human–computer interaction is to design systems that are not
only usable but also appealing to users. In order to contribute to meet this challenge, our …