The mass-marketization of the luxury field results in a conundrum for brands: how to sell to
the new mass of luxury consumers while continuing to conform to expectations of a singular …

Rare watches, fine wines and spirits, sports cars, designer sneakers, and many other luxury
goods create massive enrichment opportunities for consumers if they resell them on …

This paper identifies and discusses the main issues luxury brands should focus on when
building relationships with content creators. We build on the most recent scholarship into …

Is trying to earn status effective or self‐defeating? We show that whether effort increases or
decreases admiration and respect (ie, status) depends on how the person is trying to earn …

Abstract 'Sufficiency'has become a key term within sustainability science. The satisfaction of
basic human needs for all and for multiple generations is only possible if coupled to the …

First impressions matter. Just as salespeople assess potential customers, consumers make
judgments about salespeople, using cues from a salesperson's appearance and behavior to …

Counterfeiting is a negative phenomenon, bearing undesirable consequences for both
companies and consumers of the original brands. Yet some consumers, while …

Individuals are increasingly sharing their consumption activities on social media platforms.
However, the inferences people draw from consumption posts are understudied. Three …

Access-based systems have been touted to allow more equitable access to consumption
opportunities, but what are their effects on felt (in) equality? To answer this, we examine …

Purpose This paper aims to contribute to this special issue on interpretivist research
methodologies and the phygital consumerist landscape by exploring some underlying …