AI in marketing, consumer research and psychology: A systematic literature review and research agenda

MM Mariani, R Perez‐Vega, J Wirtz - Psychology & Marketing, 2022 - Wiley Online Library
This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

The Internet-of-Things: Review and research directions

ICL Ng, SYL Wakenshaw - International Journal of Research in Marketing, 2017 - Elsevier
This paper presents a review of the Internet-of-Things (IoT) through four conceptualizations:
IoT as liquification and density of information of resources; IoT as digital materiality; IoT as …