This paper reviews the literature concerning co-creation of tourism experiences. It analyses
the theoretical underpinnings of co-creation and discusses key dimensions of the concept …

Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …

This study aims to explore specific customer-to-customer (C2C) co-creation practices and
related value outcomes in tourism. The importance of C2C co-creation is first discussed in …

This study aims to provide a theoretical framework explaining how tourists' revisit intentions
to home-based accommodations are formed. It does so by inserting constructs related to co …

Purpose–The purpose of this paper is to analyze the theoretical and practical implications of
adopting customer-dominant logic (CDL) of service, focusing on how firms can become …

The notion that tourists actively co‐create value with organisations is increasingly
acknowledged in tourism marketing. Yet, not much is known about the processes in play …

Technology is critical for facilitating the experience value cocreation process in tourism.
Online platforms in particular enable consumers to develop realistic expectations and to …

This conceptual article explores the interplay between the participation of service users and
third sector organisations and the related implications for value creation. It draws on public …

This study examines the on-site co-creation experience from a tourist perspective. A review
of the literature and in-depth interviews with tourists who participated in a 'swimming with …

Previous scholars have examined value co-creation and co-destruction processes that take
place between customers and service organizations or employees. Despite most service …