Serendipity–the notion of making surprising and valuable discoveries–plays a major role in
the success of individuals and organizations alike. Previous research has established the …

Purpose This study aims to investigate some determinants of impulse buying in online
shop** and then indicate the underlying mechanism regarding why consumers have the …

" This is the best qualitative methods book I've seen, especially among books aimed at
undergraduate audiences."—Michael Irvin Arrington, Indiana State University Qualitative …

Consumers increasingly rely on social media to obtain product information. The vlog, a new
kind of social medium, has been adopted by sellers to connect with consumers. Through this …

Purpose Live streaming commerce enhances shop** experience and reduces
uncertainty. However, with increasingly fierce competitions, it has become a challenging …

Purpose Serendipitous information discovery has become a unique and important approach
to discovering and obtaining information, which has aroused a growing interest for …

Purpose Serendipity is an interesting phenomenon to study in information science as it plays
a fundamental–but perhaps underestimated–role in how we discover, explore, and learn in …

Purpose In order to understand the totality, diversity and richness of human information
behavior, increasing research attention has been paid to examining serendipity in the …

Users are increasingly sharing their product interests and experiences with others on e-
commerce websites. For example, users can “tag” products using their own words, and …

The field of human information behavior runs the gamut of processes from the realization of
a need or gap in understanding, to the search for information from one or more sources to fill …