This paper aims to systematically analyze and synthesize the existing research published on
mental accounting and purchase decision processes by conducting a systematic literature …

Price promotions can be implemented by either discounting a product's base price (eg,
offering a coupon) or reducing one of its surcharges (eg, free ship**). This study examines …

Purpose This paper aims to determine the effects of hedonic shop** value on discounted
product purchasing intention. Design Methodology Approach The population of the research …

Purpose Showrooming presents a complex and evolving challenge to retail managers, as it
signifies the emergence of new forms of exchange rules. The purpose of this research is to …

Packaging travel products on the Internet is increasing in prevalence, yet limited research
exists on how consumers evaluate and purchase vacation packages online. Research on …

Purpose–The purpose of this study is to examine the interactive effect of price and price
deal. Specifically, it desires to measure how consumers' behavioral intentions toward the …

In this paper, we consider a duopoly market where two manufacturers separately produce
and sell two complementary products through a common retailer as a leader–follower …

The objectives of this article are to explore the strategy of event bundling from the
perspectives of varied event stakeholders including event organizers, event attendees, and …

This paper examines the effects of online travel agency (OTA) service experience (via OTA
company websites and mobile apps, and social media) on customer perceived (utilitarian …

As bundling has become a prevalent marketing strategy, the existing literature has focused
on how to present price discount information for bundled products. To further understand …