Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …

The ongoing COVID-19 pandemic has affected countless businesses, leading to serious
disruptions for many industries. Drawing on the resilience literature, this study offers an …

The global inclination toward organic and chemical-free products is increasing. It is mainly
due to the growing demand for healthier food, environmental awareness and consideration …

Many guiding articles on literature reviews exist, but few have delivered an authoritative
protocol that researchers can rely upon with clarity and confidence. To commemorate the …

Over the past few years, the popularity of social media influencers (SMIs) has been growing
exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the …

Many consumers are concerned about environmental issues and have expressed interest in
purchasing green products. However, actual sales of green products are still not as high as …

The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

Environmental commentators have speculated, but not empirically validated, that
consumers' positive (negative) evaluation of the economy will lead to more (less) green …

Consumers not only buy green products to fulfil their environmental values but also seek
product specific benefits from their green purchase. However, research predicting green …

Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …