Purpose–With the prevalence of the internet, whether various interactive relationship
building between online channel and consumers may lead or not to profit has been paid …

Purpose–The purpose of this paper is to highlight the significance of relationship quality
factors (customer satisfaction, e‐trust, and e‐commitment) on positive word of mouth (WOM) …

Given that an increasing number of companies outsource their logistics activities to third‐
party logistics providers (3 PL s), managing logistics outsourcing relationships has become …

With the growth and competitiveness of the fitness industry, the aim of this study is to analyse
how the topic of innovation have been incorporated into the research agenda, particularly in …

Purpose Trust and purchase intent are established, dependent variables in electronic
commerce research. Recent studies have highlighted the importance of online product …

The present paper discusses a literature analysis to provide a comprehensive overview of
the current status of research on the management and marketing of fitness centres. Four …

The justified purpose of the theme: The number of companies in the service sector has been
increasing steadily in recent years. At the same time, consumers are increasingly …

The purpose of this paper is to look freshly at marketing relationships to determine the core
qualities that contribute to marketing relationship success. In so doing, this paper is …

El principal objetivo de investigación es analizar la fidelización como consecuente de la
calidad de la relación; concretamente, identificaremos las dimensiones que mejor definen la …

Purpose–In today's competitive retail industry maintaining relationships with suppliers has
become very important to modern day retailers. To develop and maintain long‐term …