The ecological crisis demands new strategies to rapidly transform our society into a more
sustainable one. A growing amount of research points towards the potential of mindfulness …

Purpose: During the last decade, studies on the theoretical models of mindful marketing and
consumption have gained the attention of researchers due to the increased awareness …

Achieving sustainable development is a significant hurdle that societies around the world
face in the present era. The on-going global discourse on sustainability revolves around the …

Widespread, and growing, use of artificial intelligence (AI)–enabled voice assistants (VAs)
creates a pressing need to understand what drives VA evaluations. This article proposes a …

Decades of intentional cultivation of consumerism, materialism, affluence, and hedonism,
fueled by advertising messages, have created a consumption culture that is not sustainable …

Purpose This study seeks to investigate the influence of the theory of planned behavior
(TPB), of the conscious consumption intention and of the consumer ethical considerations …

Second-hand clothing (SHC) benefits society by reducing the wastage of natural resources.
Research in the purchase of second-hand clothing is a debated topic. It is not yet clear …

Purpose Mindful consumption is a popular concept that is often associated with mindfulness
and religious faith, but nonetheless, its empirical associations to these remain relatively …

Most traditional marketers avoid using mindful consumption (MC) despite fast-rising
consumer mindfulness, MC-advocation by trade magazines, and the success of tech-savvy …

Sustainable mindful consumption has positive impacts on the environment and on people's
health and well‐being. However, consumption circumstances and social contexts make it …