This study aims to explore the impact of organizational culture on the marketing
effectiveness of telecommunications companies in Jordan. It seeks to conduct an empirical …

The current handbook was conceived to take stock of the knowledge of diversity
management extant globally in the hospitality industry, review the theoretical frameworks …

Purpose Although the hospitality sector is considered the most active and profitable sector in
the Egyptian economy, it suffers from the non-stop immigration of skilled manpower and the …

Scholarly contributions argue that concerns about gender need to take into account
geographical factors and be viewed in context rather than within a generalised framework …

The investigation focuses on how social content marketing techniques affect digital
consumer engagement in Jordan's cosmetic retail industry. The goal is to investigate how …

Online shop** is having an increasing effect on the future of retail since the industry as an
entirety is always evolving. Multichannel and omnichannel strategies have become a critical …

The investigation focuses on how social content marketing techniques affect digital
consumer engagement in Jordan's cosmetic retail industry. The goal is to investigate how …

This study aimed to explore the impact of change management strategies on achieving
competitive advantage in the food industry in Jordan. Data were collected through surveys …

This study aims to explore the impact of strategic leadership on faculty and staff engagement
in private universities in Jordan. An empirical analysis was carried out to understand how …

The study's objective was to investigate the influence of transformational leadership on the
excellence of organizational performance in Jordanian social security institutions. To gather …