The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

Understanding the evidence-based factors that influence the adoption of organic farming
yields benefits in terms of managing said adoption effectively. We searched relevant articles …

This paper aims to investigate organic food consumption based on the perspectives of an
extended research model by integrating the theory of consumption value (TCV) and the …

The global inclination toward organic and chemical-free products is increasing. It is mainly
due to the growing demand for healthier food, environmental awareness and consideration …

Consumption patterns across the globe indicate consumers' rising interest in purchasing
organic food due to increasing personal-health consciousness. However, research on …

Purpose The current study aims to investigate the impact of various types of motivational
factors on consumers' behavior regarding the purchase and consumption of organic food. A …

The current study aims to examine the impact of receptivity to green communication, altruism
and openness to change on young consumers' purchase intention towards green apparel in …

Purpose This study aims to provide one of the first research works that, using the constructs
of the theory of planned behaviour (TPB), analysed the levels of purchase intention of …

Along with the acceleration of green marketing in recent years, greenwash has been utilized
by firms to get ahead of their rivals. Underpinned by the cognition–affect–behavior (CAB) …

This study applied a qualitative approach to investigate the underlying influences on
consumers' green food consumption from the intention generation phase to intention …