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“How was your meal?” Examining customer experience using Google maps reviews
B Mathayomchan, V Taecharungroj - International Journal of Hospitality …, 2020 - Elsevier
The purpose of this research is to examine the effects of restaurant attributes and the
underlying factors impacting overall customer experience within a range of different …
underlying factors impacting overall customer experience within a range of different …
Social media prediction: a literature review
Abstract Social Media Prediction (SMP) is an emerging powerful tool attracting the attention
of researchers and practitioners alike. Despite its many merits, SMP has also several …
of researchers and practitioners alike. Despite its many merits, SMP has also several …
COVID-19 and restaurant demand: early effects of the pandemic and stay-at-home orders
Purpose This paper aims to evaluate the early effects of the pandemic of coronavirus
disease 2019 (COVID-19) and accompanying stay-at-home orders on restaurant demand in …
disease 2019 (COVID-19) and accompanying stay-at-home orders on restaurant demand in …
Digital marketing strategies, online reviews and hotel performance
P De Pelsmacker, S Van Tilburg, C Holthof - International Journal of …, 2018 - Elsevier
We investigate to what extent digital marketing strategies (such as having a digital marketing
plan, responsiveness to guest reviews, and monitoring and tracking online review …
plan, responsiveness to guest reviews, and monitoring and tracking online review …
The effect of social media on firm performance
This study provides a new perspective on the effect of social media use in SMEs. The
purpose of this paper is to investigate the influence of social media on firm performance with …
purpose of this paper is to investigate the influence of social media on firm performance with …
Factors affecting repurchase intentions in retail shop**: An empirical study
The present study investigates the factors affecting consumer repurchase intentions in retail
stores. More specifically, it emphasizes on the concept of in-store customer shop** …
stores. More specifically, it emphasizes on the concept of in-store customer shop** …
Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks
Responding to the need of studies covering the interplay between customer experience and
emotions within specific facets of the tourism industry, this study proposed a model to assess …
emotions within specific facets of the tourism industry, this study proposed a model to assess …
Perceived risks from drone food delivery services before and after COVID-19
Purpose The purpose of this study was to explore if five subdimensions of perceived risk
(financial, time, privacy, performance and psychological risks) negatively affects image. In …
(financial, time, privacy, performance and psychological risks) negatively affects image. In …
[PDF][PDF] The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE
The present research investigates the role of digital marketing on business performance in
the small and medium enterprises sector of the United Arab Emirates. Technological …
the small and medium enterprises sector of the United Arab Emirates. Technological …
Effect of digital marketing on the business performance of MSMES during the covid-19 pandemic: The mediating role of customer relationship management
MM Mehralian, P Khazaee - 37th Digital Marketing and Customer …, 2022 - papers.ssrn.com
This study investigated the impact of digital marketing on the business performance of micro,
small, and medium enterprises (MSMEs) during the COVID-19 pandemic taking into account …
small, and medium enterprises (MSMEs) during the COVID-19 pandemic taking into account …