“How was your meal?” Examining customer experience using Google maps reviews

B Mathayomchan, V Taecharungroj - International Journal of Hospitality …, 2020 - Elsevier
The purpose of this research is to examine the effects of restaurant attributes and the
underlying factors impacting overall customer experience within a range of different …

Social media prediction: a literature review

D Rousidis, P Koukaras, C Tjortjis - Multimedia Tools and Applications, 2020 - Springer
Abstract Social Media Prediction (SMP) is an emerging powerful tool attracting the attention
of researchers and practitioners alike. Despite its many merits, SMP has also several …

COVID-19 and restaurant demand: early effects of the pandemic and stay-at-home orders

Y Yang, H Liu, X Chen - International Journal of Contemporary …, 2020 - emerald.com
Purpose This paper aims to evaluate the early effects of the pandemic of coronavirus
disease 2019 (COVID-19) and accompanying stay-at-home orders on restaurant demand in …

Digital marketing strategies, online reviews and hotel performance

P De Pelsmacker, S Van Tilburg, C Holthof - International Journal of …, 2018 - Elsevier
We investigate to what extent digital marketing strategies (such as having a digital marketing
plan, responsiveness to guest reviews, and monitoring and tracking online review …

The effect of social media on firm performance

R Tajvidi, A Karami - Computers in Human Behavior, 2021 - Elsevier
This study provides a new perspective on the effect of social media use in SMEs. The
purpose of this paper is to investigate the influence of social media on firm performance with …

Factors affecting repurchase intentions in retail shop**: An empirical study

P Chatzoglou, D Chatzoudes, A Savvidou, T Fotiadis… - Heliyon, 2022 - cell.com
The present study investigates the factors affecting consumer repurchase intentions in retail
stores. More specifically, it emphasizes on the concept of in-store customer shop** …

Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks

F Ali, WG Kim, J Li, HM Jeon - Journal of destination marketing & …, 2018 - Elsevier
Responding to the need of studies covering the interplay between customer experience and
emotions within specific facets of the tourism industry, this study proposed a model to assess …

Perceived risks from drone food delivery services before and after COVID-19

JY Choe, JJ Kim, J Hwang - International Journal of Contemporary …, 2021 - emerald.com
Purpose The purpose of this study was to explore if five subdimensions of perceived risk
(financial, time, privacy, performance and psychological risks) negatively affects image. In …

[PDF][PDF] The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE

MT Nuseir, A Aljumah - International Journal of Innovation …, 2020 - researchgate.net
The present research investigates the role of digital marketing on business performance in
the small and medium enterprises sector of the United Arab Emirates. Technological …

Effect of digital marketing on the business performance of MSMES during the covid-19 pandemic: The mediating role of customer relationship management

MM Mehralian, P Khazaee - 37th Digital Marketing and Customer …, 2022 - papers.ssrn.com
This study investigated the impact of digital marketing on the business performance of micro,
small, and medium enterprises (MSMEs) during the COVID-19 pandemic taking into account …