As competition for student enrollment and funding among universities increases, higher
education institutions (HEI) need to critically endeavor to implement and offer high quality …

Value co‐creation (VCC) continues to gain traction as a marketing concept in several
service contexts. Given the limited understanding of how the VCC process translates into …

Value co-creation has emerged as a critical challenge for fashion brands in the age of social
media. Despite its importance, scholars have not adequately explored the role of social …

The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …

Corporate social responsibility (CSR) is becoming one of the most critical challenges that
firms must address to survive in the competitive market. This study investigates the impact of …

Purpose This study develops a theoretical model of consumption values regarding the
technology adoption of mobile banking (m-banking) services, with the financial service …

Massive open online courses (MOOCs) have received a lot of attention over the last few
years. Although the technological/pedagogical aspects of MOOCs have been well …

Purpose This paper explores some management concepts and how applying these
concepts from business to higher education can be problematic, let alone incompatible …

Users' value co-creation behaviors contribute to the prosperity of brand communities as well
as brand performance. This article aims to answer a basic question: are brand community …

Although teaching is a core mission of universities, we know little about industry's input into
universities' teaching activities. This paper advances research on teaching-focused …