In management literature,“ecosystems” are increasingly invoked for improvement of
environmental sustainability and the circular economy (CE), but there is conceptual as well …

Abstract Business-to-business (B2B) and business network scholars have begun adopting
an “ecosystem” approach to describe the increasing interdependence and co-evolution of …

Abstract Unquestionable, the coronavirus (Covid-19) pandemic is one of the most impactful
events of the 21st century and has tremendous effects on tourism. While many tourism …

Purpose Technological disruptions such as the Internet of Things and autonomous devices,
enhanced analytical capabilities (artificial intelligence) and rich media (virtual and …

A circular economy maximizes the value of material resources and minimizes greenhouse
gas emissions, resource use, waste and pollution. We will posit that circularity needs to be …

Manufacturers increasingly look to digitalization to drive service growth. However, success is
far from guaranteed, and many firms focus too much on technology. Adopting a discovery …

Purpose This paper addresses the growing fragmentation between traditional and digital
service innovation (DSI) research and offers a unifying metatheoretical framework …

This manuscript addresses growing concerns about the impact and relevance of the
marketing discipline and its ability to replicate itself through common theoretical, empirical …

Many core marketing concepts (eg, markets, relationships, customer experience, brand
meaning, value) concern phenomena that are difficult to understand using linear and dyadic …

The diffusion of innovation is generally referred to as the spread or adoption of a technology
within a social context. This view separates technological and market aspects of innovation …