This paper summarizes the display advertising literature, organizing the content by the
agents in the display advertising ecosystem, and proposes new research directions. In doing …

The collection of big data from different sources such as the internet of things, social media
and search engines has created significant opportunities for business-to-business (B2B) …

We consider online allocation problems with concave revenue functions and resource
constraints, which are central problems in revenue management and online advertising. In …

In online advertising markets, advertisers often purchase ad placements through bidding in
repeated auctions based on realized viewer information. We study how budget-constrained …

Owing to its multidisciplinary nature, the operations management (OM) and information
systems (IS) interface distinguishes itself from the individually focused perspective of both …

We study the pricing problem faced by a firm that sells a large number of products, described
via a wide range of features, to customers that arrive over time. Customers independently …

Display advertising is the major source of revenue for service and content providers on the
Internet. Here, the authors explain the prevalent mechanisms for selling display advertising …

Ad exchanges are emerging Internet markets where advertisers may purchase display ad
placements, in real time and based on specific viewer information, directly from publishers …

Freemium Economics presents a practical, instructive approach to successfully
implementing the freemium model into your software products by building analytics into …

Motivated by the proliferation of online platforms that collect and disseminate consumers'
experiences with alternative substitutable products/services, we investigate the problem of …