Purpose This study aims to examine the effect of usage, value, tradition, risk, compatibility
and complexity barriers on user resistance to mobile bookkee** applications …

The study aims to determine the factors affecting the usage intention of AI technology in the
hospitality and tourism sector in Malaysia. It also investigates the mediating effect of self …

At present, and motivated by a substantial growth of the population, a considerable
expansion of urban areas is taking place through the modification of land uses. These …

Purpose Although various booking platforms have been contributing to the dramatic growth
of hotel industry, little research has been conducted to understand consumer psychological …

Purpose The goal of this paper is to use the stimulus-organism-response (SOR) paradigm to
understand how ineffective marketplace stimuli affect perceptions related to online travel …

Language constitutes an integral part of destination culture and tourists' experiences.
Although the importance of using host language in destination marketing has been …

Purpose The main goal of this study is to employ unsupervised (lexicon-based) learning
approaches to identify readers' emotional dimensions and thumbs-up empathy reactions to …

Conventional e-commerce retailers are less advantageous in attracting online consumers
than streamers in live commerce. In China, live commerce has gradually become the …

Purpose This study aims to investigate consumers' slow fashion purchase decision.
Specifically, the research empirically examines the relationship between the attributes of …

Purpose Cluttered website layout and a poor presentation of information on limited web
space are present on tourism websites as ineffective marketplace stimuli that give rise to the …