The rapid advancement of artificial intelligence (AI) increasingly demands an understanding
of its impact on marketing practice and education. Our hybrid literature review synthesizes …

Purpose Based on social cognitive theory, this study aims to explore the psychological
mechanism behind consumer verification behavior following tourism e-commerce live …

Existing research on online communities has primarily demonstrated that users are
motivated by social rewards or social incentives such as positive social feedback and …

Considering the unique mechanism underlying time of day effects due to biological clock on
cognition, mood, and behavior, this study seeks to investigate the time of day effects on …

Customer referral programs (CRPs) are considered an effective means of customer
acquisition through which firms stimulate existing customers to refer services and products to …

The current research investigates whether, when, and why power states, a prevalent
experience in everyday life, influence negative WOM (NWOM). The authors find that low …

This study documents the existence and prevalence of the" review updating" phenomenon,
where consumers change the ratings and content of their existing reviews, and examines its …

Les progrès rapides de l'intelligence artificielle (IA) exigent de comprendre son impact sur la
pratique et l'enseignement du marketing. En adoptant une approche scientométrique et le …

Drawing on the construal level theory, this thesis examines how two platform design features
(structural complexity and length requirement) may impact eWOM favourability. Converging …

The elicitation of online reviews has been extensively studied in the literature, reflecting the
important role of reviews in boosting online business performance. While monetary and …